Like the majority of women, Katrina too likes to gorge on chocolates. “Everyone loves chocolate and i'm the same. I'm pleased to endorse a chocolate brand,” Katrina stated inside a press statement.
The commercial is a mix of reality and fantasy world, where Kats adopts her fairytale land, getting ‘Choc On’ chocolate and passing on to a different angelic character.
Ricky Singh has created the campaign under his banner Passion Films.
“The idea would be to engulf the viewer in to the ultimate temptation for chocolate. With Katrina because the brand ambassador, the idea would be to showcase the miracle of Choc Onto make dreams meet reality,” he stated.
It's heard the multimedia campaign is believed to become worth Rs.20 crore.
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