Skip to main content

Imran Khan debut in Coke advertisement as its brand ambassador

Imran Khan debut in Coke
Bollywood actor Imran Khan, who has stayed away from the endorsement segment, will now be seen in the new Coca-Cola advertisement as its brand ambassador.

"This is actually the first and the only endorsement I have signed over a year and a half since I have joined the film industry. This was the only endorsement that I wanted to sign before they ever came to me," said Imran Khan.

"I think Aamir has been endorsing Coke for 10 years now and ever since I was a kid, I used to watch his ads. I have always considered Coca-Cola to be synonymous with refreshment and happiness. I am sure everyone will find the new Coca-Cola communication extremely engaging," he added

The new campaign also features Kalki Koechlin, star of the movie "Dev D".

Talking about the concept of the ad, Imran said: "The entire concept of the film is about how Coke breaks the ice between two characters who might not have been together, if Coke wasn't there.

"What is really interesting in the ad is that we have used an imaginary bottle."The new campaign has been conceptualised by the creative team of McCann Erickson.

The ad, directed by Dibakar Banerjee, who has made award winning feature films like "Khosla Ka Ghosla" and "Oye Lucky! Lucky Oye!", is set to be rolled out in the last week of February.
Labels:

Comments

Post a Comment

Popular posts from this blog

Rani Mukherjee's sexy in her bikini

Bollywood Actress Rani Mukherjee's sexy in her bikini In Dil Bole Hadippa Believe it or not, but the whole ‘bikini top ‘n’ skimpy shorts’ avatar in short — flaunting Rani Mukerji’s hot new bod wasn’t her idea. Not even the producer or director had anything to do with it. After she realised how much she had toned up (to play a male cricketer in Dil Bole Hadippa!), Rani just happened to discuss this idea with her designer friend Manish Malhotra. And from there on it was Manish’s game plan, after all, he’s transformed many a Bollywood girl in to glam queens. He suggested that it would be a pity to waste such a well-toned body by not showing it off. That’s how the idea of a special song was born. And is she looking hot? Talk about her ‘shapely’ success, and Rani says, “Believe me, I didn’t starve at all. I love my food, especially rice and sweets. There was no way I was giving up all that. So, I just worked out harder and was occasionally allowed my ‘cheat’ meals of rice, sweets, etc. ...
Post a Comment
Read more

Shahid Kapoor: I'm waiting for someone special

Bollywood’s man with lightening in his feet, Shahid Kapoor seems pretty chilled out and unfazed by controversies in real life. In town to shoot for an untitled film opposite Anushka Sharma, Shahid seems very comfortable in his skin. While he’s reluctant to discuss about his private life or his rumoured amours with Priyanka Chopra, Vidya Balan and Sania Mirza, the teen heartthrob says he’s “learnt to take all the rumours with a pinch of salt” and claims he’s just a “regular” young guy after pack-up. Excerpts from an exclusive interview: Kaminey and Dil Bole Hadippa... are set to hit the screens. Yeah. Their release dates are pretty close to each other. Kaminey will hit the screens this month, while Dil Bole Hadippa is slated for a September release. Both are very different films and I’m excited as well as a little nervous. The levels of expectations increase after your previous films have done well at the BO. Jab We Met was a turning point in my career. After Vivaah, I sat home for six ...
4 comments
Read more

Aamir Khan: I love Sachin Tendulkar's intensity

What is amazing about Sachin Tendulkar is that for 20 years he has been able to maintain a level. There has been no dip in his abilities, his application or his passion for the game. I would say very few people could last this long. I've played cricket and believe me, you can't get out of bed for one week after one gruelling match. I saw him for the first time in 1988 when I was shooting at the Brabourne Stadium and he wasn't playing for the Indian team yet. The team was practising at the nets and I was chatting with Kapil Dev, Dilip Vengsarkar and a few others. At a distance I could see this kid batting. I was surprised to see that he was middling the ball; he looked so small, and so young. I was zapped. I wondered who this little boy was, who was being allowed to practise at the nets with the Indian cricket team. So I asked Kapil and Vengsarkar, “Who's he? How come I don't know?” They told me he was a new guy called Sachin Tendulkar, who was being seriously consi...
Post a Comment
Read more