Diwali is a festival of lights, fireworks, sweets and gambling. Often people bond over gambling after the Laxmi Puja on the Diwali night, a custom which has been practiced since the era of rajas and maharajas. Bollywood too has been generously gambling on the eve of Diwali every year.
For Bollywood producers, Diwali is always considered to be one of the most lucrative periods for the release of their films. The schools and colleges have vacation. And offices are shut for not less than five days of Diwali. It’s a holiday for all and sundry and watching a movie still remains one of the favourite activities for an average Indian on holidays. So, most producers target Diwali to get maximum audience for their films.
Clearly, there is a crowd of movies releasing in the Diwali week every year. And it’s always the biggest who vie for the space.
Usually multiple releases on any average Friday is considered suicidal in Bollywood. But history has it that on several instances, more than one film has sailed through in the Diwali week. Both the releases of last year – Fashion and Golmaal Returns did decent business. So was the case with similar clashes in the past like Veer-Zaara and Aitraaz (2004) or Kuch Kuch Hota Hai and Bade Miyan Chote Miyan (1998) when both releases did good business.
Like every year, even this Diwali has three big releases lined up. Asthavinayak Creations’ underwater adventure film Blue starring Sanjay Dutt, Akshay Kumar, Zayed Khan, Lara Dutta and Katrina Kaif is looking absolutely cool. Ajay Devgn produced All The Best starring himself along with Sanjay Dutt, Fardeen Khan, Bipasha Basu and Mughda Godse promises fun. UTV Motion Pictures is releasing their romantic-comedy Main Aurr Mrs Khanna starring Salman Khan, Kareena Kapoor and Sohail Khan.
Question: Which Diwali release looks the most promising – Blue, All The Best, Main Aurr Mrs Khanna? What you think guys.?
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