Anil Kapoor who didn’t believe in endorsement deals and has never done an ad till date finally agreed to do so because his daughter Sonam was a part of it.
The father-daughter duo will be seen together in a luxury pen endorsement ad for the first time together and inside sources say it is definitely something to watch out for. Anil who received many offers earlier always maintained that it was his acting that would do the talking and not his endorsement deals.
But the actor has finally made an exception for his daughter’s sake and will do anything to keep her in the limelight. Especially when her sunken film career and notorious attitude (read Aishwarya bashing) have been the very reasons for her diminishing star power. The two have been paid a whopping amount for the deal and considering the amount she’s being paid for the Ad, Sonam wouldn’t have to worry even if her next two films were a flop.
Sources added to the press, ‘The brand endorsed by this father-daughter duo, will definitely have an added advantage of targeting different generation and age groups. So no doubt the brand, endorsed by them, will definitely stand to benefit.’
Its hard to imagine how much a Pen is going to determine age groups and target audience, but what the heck! Anil finally did manage to make his advertisement debut that too after a cool 50 years, for him that’s an achievement alright.
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