That Amitabh Bachchan and Anil Ambani are best friends is a well known fact. That the Ambanis are especially fond of Abhishek Bachchan is also widely known.
In an interview last year, Abhishek had gone ahead to say that “Anil uncle and Tina aunty are my family. I’m always there for them.”
So it came as a shocking surprise to advertising circles when Abhishek chose to endorse Aditya Birla Group’s Idea Cellular instead of Anil’s Reliance mobile.
A trade source confirms that both Reliance and Idea wanted the actor as their brand ambassador; however, the actor signed the dotted line with Idea because he was reportedly paid Rs 15 crore for the deal.
We sent a message to Abhishek asking him if what we heard was true, he chose to ignore us. A source from the advertising industry though insists that, “Abhishek has already done the BIG 92.7 FM commercial for Anil Ambani’s company and they share the best of relations. But then the Bachchans also share a fantastic rapport with Kumar Mangalam Birla and there was no way that Abhishek would turn the Idea offer down. It is true that the Ambanis considered him to promote Reliance, but he couldn’t take up the offer because of the obvious clash of interest.”
Comments