Wrigley has signed up India’s youth icon Deepika Padukone as the brand ambassador for Orbit sugar free chewing gum.
The world’s largest sugar-free chewing gum brand, Wrigley’s Orbit today announced its association with youth icon and Bollywood’s biggest Gen-next star Deepika Padukone as its brand ambassador. For the first time in India, Wrigley’s Orbit sugar-free chewing gum will partner with a film actor to promote oral health benefits.
Announcing Deepika Padukone as Brand Ambassador for Orbit sugar-free chewing gum, the company spokesperson said, “Deepika’s association with Orbit sugar-free chewing gum will synchronise well with the brand and its objectives. We believe that this association would help us achieve widespread awareness about the importance of oral care and the benefits of chewing Orbit sugar-free chewing gum.”
Commenting on this association, Deepika Padukone said, “I am proud to be associated with Orbit sugar-free chewing gum, which is a convenient and portable way to help maintain and improve oral health anytime, anywhere – at home, in the car and during shoots.”
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