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Asin Thottumkal, the new face of Tata Sky

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Direct-to-Home operator TataSky on Friday announced the appointment of South Indian actor Asin as its brand ambassador, who is yet to make a Bollywood debut in Aamir Khan's forthcoming film Ghajini.

Now, Asin who is set to conquer Bollywood with her much awaited release 'Ghajini' opposite Aamir Khan will feature across all Tata Sky brand and product communication including advertisements on TV, print, radio and other mediums, said the company in a press release.

TataSky, a joint venture between Tata and media major Star has already signed Aamir Khan earlier July this year.

Speaking on it Chief Marketing Officer, Tata Sky Vikram Mehra said Asin would be very influential for the brand of the company.

"Tata Sky and Asin have a lot in common. Both are young, energetic, achievers, and both enjoy a high degree of credibility with consumers. As our new face, she will be influential in reinforcing the attributes of the Tata Sky brand and reiterate our positioning," said Mehra.

At present, TataSky with a three million subscriber base is at number two in the DTH market.

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