Aamir Khan has been dressed by designers Van Heusen in the film Ghajini. Now, as part of promoting the film the apparel major has launched the Ghajini collection in the market with a fashion show and Aamir himself walking the ramp. The ‘Ghajini collection’ of clothing line has been influenced by the film and will be for today’s confident and ultra cool young males.
The Ghajini line translates the style statement of the character played by the iconic actor who is disciplined, self-made, educated, well travelled and fashion conscious. Says Mr. Shital Mehta, COO, Van Heusen, “We are proud to partner with Ghajini and style none other than the lead actor, Aamir Khan. The character he plays in the film embodies the values of Van Heusen as a brand, and makes a statement of power so unique, that we didn’t think twice before associating our brand with this movie.”
Ghajini will feature shirts, trousers, ties, suits, blazers, cuff links from Van Heusen. And, for the first time, the waistcoat stops playing second fiddle to the jacket, and finds its own place under the spotlight.
Ghajini is scheduled for release on December 25 and the promos of Ghajini are already a big hit with the audience.
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