Mumbai, Nov 24: As the country fights the clutches of the growing recession griping the world’s markets at large, B-town big wigs are struggling to survive the cutthroat competition in order to justify their sky soaring endorsement prices. But there are certain actors whose bank accounts are getting heftier than ever as their brands continue to stick by them. Akshay Kumar is one suchKhiladi who is singing his way to the bank. The actor, who has delivered a maximum number of hits this year, is a favourite with brands and has not only bagged a number of fresh endorsements deals but is also going strong with the old ones. And going by his current fan following it only made sense when we heard that soft drinks brand Thums Up has renewed it’s contract with Akki.
Known for doing his own stunts and macho avatar, Akshay is touted to fit the brands image perfectly. Speaking to a news daily a source said, "Action has always been Akki's forte and the Thums Up commercials use that point to maximum advantage. Presently, the creatives are discussing the look and feel for the next commercial to be shot in the coming few weeks. In the last series of commercials for the company he had done parkour. For the the latest one, Akki plans to take the action in the commercials to another level."
With this, Akki would be presenting the brand for the fourth year in a row. Prior to the actor, it was the angry man Salman Khan who was the face of the brand, but Sallu’s royal rage did much harm than profit to the company.
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