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Bollywood hopes for Diwali on I-Day

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Box-office earnings this weekend may be the biggest so far this year

Films released around America’s Independence Day on July 4 usually spell big business in Hollywood. This time, Bollywood is hoping for similar luck during the long weekend starting with I-Day. Till now, film-makers have looked for box-office dhamakas only during Diwali. However, the bumper collections recorded on Independence Day on Friday and the continuing holiday period should help the Indian film industry to emulate its American counterpart —with a huge Independence Day weekend gross this year.

“Box-office earnings this weekend are expected to be the biggest of the year. With Independence Day yesterday and Raksha Bandhan today, people will have ample time to catch the latest films,” says trade analyst Amod Mehra. There isn’t a short supply either. Yash Raj Films is looking to kickstart its floundering fortunes with Bachna Ae Haseeno. It is pitted against Salman Khan-starrer God Tussi Great Ho — the other big release of the week.

Singh is Kinng is expected to continue its good run too. And if the weekend is not enough to catch them all, there is the Parsi New Year holiday on Tuesday as well.
“Both the new films, Bachna… and God Tussi… have got healthy advance booking and will do 100% business for the first three days because of the long weekend. In addition, Singh is Kinng should continue to ride high on its record-breaking collections in the first week,” says spokesperson for the Cinemax chain of theatres, Devang Sampat.

Both the films have their own crowd-pulling factors. With the huge interest in the latest hit pair, onscreen and offscreen, of Ranbir Kapoor-Deepika Padukone and some great music, YRF is expecting Bachna Ae Haseeno will be its turnaround film. On the other hand, God Tussi Great Ho has a heavyweight star cast in Salman Khan, Amitabh Bachchan and Priyanka Chopra.

“Bachna… definitely has an edge. Paid previews on Wednesday night registered house full collections. Even in smaller centres like Vadodara, the film has generated a strong buzz. However, a Salman Khan film cannot be underestimated and God Tussi Great Ho is expected to have as good an opening as Bachna…, if not better,” says Ranjan Singh, GM of sales and marketing, PVR cinemas.

Source-dnaindia.com

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