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Bollywood film to smash box office records

Action comedy Singh is Kinng looks to be heading straight for the record books after earning £7.34m in worldwide ticket sales last weekend - believed to be the highest return for a Bollywood film in history.

Singh is Kinng smashes box office records
Bollywood film Singh is Kinng

The film starring Akshay Kumar and Katrina Kaif, is backed by The Indian Film Company (IFC), which owns the worldwide distribution rights and was released to 1,700 screens across India, USA, Canada, UAE and the UK. Its success in the UK propelled it to 7th position in the UK TOP 10, an index which includes the latest Hollywood releases.

IFC may have also broken another record by selling the film's music rights to Junglee Music, a division of the Times of India Group for a limited period in a £1.32m deal. This is thought to be a record breaking valuation for a film soundtrack in India.

Sandeep Bhargava, chief executive of the Investment Adviser to IFC, said: "We are delighted that Singh is Kinng has had a fantastic opening weekend. There was a great deal of interest in the film prior to its release and we are optimistic that the film will continue to achieve excellent box office returns over the course of the next few weeks.

"The success of Singh is Kinng underlines the ability of the IFC team to invest in quality productions and maximise revenues through extended distribution in order to create significant investor value."

Source-telegraph.co.uk

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