Hip Hop legend records title track for forthcoming blockbuster, ‘Singh Is Kinng’
Two of the most heavyweight names in their respective industries – American hip hop superstar Snoop Dogg and king of Bollywood Akshay Kumar - have come together in a collaboration that heralds the first of its kind, as Snoop Dogg records hip hop music video for forthcoming blockbuster release, Singh is Kinng.
The lavish video for title track of Singh is Kinng was shot at a staggering budget of Rupees 20 million (US$467 700) and was themed around the world’s biggest film industry – Bollywood.
According to the contract, the rapper was to have his own crew and clothes however Akshay succeeded in convincing Snoop to don Indian clothes and accessories in the song! The rapper graciously went beyond his contract and agreed to don a sardar look, which promises to be an absolute delight for his fans the world over.
Remarks producer Vipul A. Shah,"Snoop wants to do a Hindi movie with Akshay, as he is really keen on wooing the Indian audiences. The most interesting aspect of the song is that one gets to see two very different styles - Hip Hop with Snoop and Bhangra with Akshay. Their chemistry was worth seeing as they're superstars from two different worlds. To say the least, the video is looking brilliant!"
While the video of the title track will be released on television closer to the theatrical release of Singh Is Kinng, the song, which Snoop Dogg recorded alongside UK based Bhangra outfit, RDB, has been the first track to be released from the film’s soundtrack.
The project is the first ever collaboration of its kind between a big international music artist and the Bollywood film industry. An extremely important synergy, the video and track will be showcased and available on mainstream music platforms across the globe.
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