With a stream of fresh faces being launched every season from the inexhaustible factory of Bollywood, there is a tough competition, which forces established actresses to fight for their place in people's imagination.
Often for actress a showcase of talent invariably means a show of skin.
Vidya Balan, the demure heroine of Parineeta, Munnabhai's sensitive love interest in Lage Raho ..., often slammed for her dress sense has now decided that the best answer would be to wear less of it like in her forthcoming Kismet Connection.
"It's hard for me but I am trying," said Vidya Balan.
And those who adored Soha Ali Khan in her traditional best in Khoya Khoya Chand there was much shock in store when the actress posed in a raunchy outfit for a magazine's cover.
Not to be left behind once an economics topper Amisha Patel leaving her degrees far behind and now her inhibitions making another attempt at getting noticed.
She sports a flourescent bikini for her forthcoming Thoda Pyar Thoda Magic. "I needed a revamp so that my fans can jump out of their seats when they see me," says Amisha.
Another actress tired of her sweet girl next door look Dia Mirza will face a new acid test when she changes to this glamorous image for Acid Factory in a suitably named character 'Deadly Max'
And the list goes on with Amrita Rao, Sonali Kulkarni and others furiously flipping through pages of fashion magazines in an attempt to prove that you look best when you wear the least.
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