BIG 92.7 FM, India’s No.1 FM Station announces its exclusive Radio partnership with ‘LOVE STORY 2050’, a futuristic sci-fi love story presented by ADLABS FILMS and BAWEJA Movies. A racy love story, the film marks the debut of Harman Baweja supported by Bollywood bombshell Priyanka Chopra. Also starring in the film are Boman Irani and Archana Puran Singh among others. The film, which sees a world wide release on July 4th, would enthrall cine goers with visual effects no less than a Hollywood flick, specially designed by John Cox and Weta Workshop.
BIG 92.7 FM has always been a pioneer in innovations and June 16th would be no exception when it would actually present the new heartthrob of the generation, Harman Baweja on their Breakfast Show—Big Chai hosted by the very popular RJ Archana Jani.
To add to the zing, both Harman and Priyanka will offer a complete treat to listeners, as they are heard for the first time ever on radio, through the day, answering questions from fans across the day on air. BIG 92.7 FM will be offering a great opportunity for the film to garner national-wide reach and popularity while connecting to fans across 35 cities of India.
June 24th will premier the interview with the Music Director, which will put a beginning to a series of interviews with singers running into the 28th of June, again promising unmatched entertainment to listeners. This will be followed by a playout of each song from the album exclusively for 7-10 days across all BIG 92.7 FM Stations, nationally.
BIG 92.7 FM has exhaustive plans for the movie promotion to create unprecedented buzz around it and will be generating the biggest bang for the buck! Music director’s of the movie will be taking listeners through the process of the making of the songs, interviews of singers on their experiences along with contests on-air offering autographed CD’s of the film’s music etc.
Apart from the strategic music promotions, there would be contests woven around the film and the final gratification would be an invitation to the exclusive BIG premier of ‘LOVE STORY 2050’ where listeners would get to watch the film with the star duo. The programming content would hover around futuristic developments of the country, witty predictions about the future involving a tete-a tete with the stars, coupled with interesting trivia from the film.
Speaking about the association, Harman Baweja added, “I am very excited about Love Story 2050 which marks my debut in Bollywood, andI amreally looking forward to our association with BIG 92.7 FM for this special project. They are an extremely popular Radio Station, have innovative programmes and tremendous reach across the country. We are thankful to BIG 92.7 FM for their support and cooperation and look forward to a great partnership.”
“We are extremely excited to join hands with Baweja Movies and BIG Motion Pictures, for this most awaited film ‘LOVE STORY 2050’. Harman and Priyanka Chopra are an exciting pair and having them together on radio for the first time is delivering a unique and exciting experience for our listeners, while also promoting the movie well. Our effort at BIG 92.7 FM has always been to create exciting content around the theme of a film which will be entertaining and exciting for our listeners. The innovative programming, interactivity and interesting contests centered on the film, are sure to ensure high listener involvement across the BIG FM network.” MR. ANAND CHAKRAVARTHY – VICE PRESIDENT, MARKETING, BIG 92.7 FM
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