Skip to main content

Hollywood's Bollywood saviour


The Indian billionaire Anil Ambani's big-bucks deal with Tinseltown's big players is an almost romantic tale of rescue, albeit a corporate one.

It's a plot device that stretches from Dickens to Romy & Michelle: the wealthy benefactor swooping in at just the right moment. But as the credit crunch makes Hollywood financing more and more unstable, the Indian industrialist's agreement with production companies headed by celebrities such as Jim Carrey, George Clooney and Tom Hanks is worth even more to all concerned than its billion-dollar price tag.

While Disney, Sony and Warners have all put their money behind their interest in the expanding Indian media market, this mammoth transaction marks a significant Indian stake in the world of Western film. Inevitably, speculation has already begun as to whether this means that Bollywood's masala will start to make an appearance in the movies of Hollywood. But amusing as it would be to see Brangelina bhangra, or to watch Clooney croon in the rain, this represents corporate rather than creative control.

If we are to believe Ambani's media company, Reliance Big Entertainment, which stresses that the films developed for these A-listers will be free from editorial interference, then this is something of a breakthrough for the image of Bollywood abroad. Its backing of American cinema swiftly takes it out of the all-singing, all-dancing ghetto at the margins of mainstream entertainment in the West. Bollywood now means money, and money is something everybody respects.

So far so good for Hollywood - it gets the cash it needs. And also for Reliance Big - it gets the credibility afforded those who supply that cash. Context, however, is everything. Back in India, Ambani has also just announced a major media launch of 20 TV and radio channels.

Media is one of the subcontinent's economic trailblazers. Along with shopping malls, highways and gated communities, it is consumed by a growing middle class in the nation's race towards modernity. But it also underscores the country's lopsided growth and the worsening of its deep social and economic divisions.

Following the economic growth of the 80s, one commentator, echoing Benjamin Disraeli, made an observation since popularised by Indian novelist Arundhati Roy: that rich India was trying to secede from the nation. Ambani's buying-up of swathes of Hollywood puts India at the heart of American culture and offers it global status. But behind this alluring, almost cinematic fantasy come true, perhaps we should keep in mind the less appetising reality of how that clout has come to be created.

Comments

Popular posts from this blog

Rani Mukherjee's sexy in her bikini

Bollywood Actress Rani Mukherjee's sexy in her bikini In Dil Bole Hadippa Believe it or not, but the whole ‘bikini top ‘n’ skimpy shorts’ avatar in short — flaunting Rani Mukerji’s hot new bod wasn’t her idea. Not even the producer or director had anything to do with it. After she realised how much she had toned up (to play a male cricketer in Dil Bole Hadippa!), Rani just happened to discuss this idea with her designer friend Manish Malhotra. And from there on it was Manish’s game plan, after all, he’s transformed many a Bollywood girl in to glam queens. He suggested that it would be a pity to waste such a well-toned body by not showing it off. That’s how the idea of a special song was born. And is she looking hot? Talk about her ‘shapely’ success, and Rani says, “Believe me, I didn’t starve at all. I love my food, especially rice and sweets. There was no way I was giving up all that. So, I just worked out harder and was occasionally allowed my ‘cheat’ meals of rice, sweets, etc. ...

Bollywood’s next big jodi – Akshay Kumar and Deepika Padukone!

Bollywood’s most gorgeous debutante of 2007 will be seen pairing with Akshay Kumar in 2008. With her first film – Om Shanti Om – Deepika Padukone has stepped into the big league in tinsel town. After Shah Rukh Khan , she is set to pair with Akshay Kumar in director Nikhil Advani’s next film Chandni Chowk to China (previously titled Made In China . And if reports are to be believed, production house Ashtavinayak is now looking forward to pair Akshay and Deepika in their upcoming production. The film is titled ‘Blue’ and will be directed by a newcomer named Tony. Sanjay Dutt is also being considered for the role of second hero in the film. Meanwhile, search is on for a third hero and a heroine. The shooting of ‘Chandni Chowk to China’ will begin in February next year. The film will be shot in Delhi and Shanghai. It has Akshay playing a cook who goes on to become a martial arts fighter. Source

Barfi! (2012) - Movie Review

Three young people learn that love can neither be defined nor contained by society's norms of normal and abnormal. Director: Anurag Basu Writer: Anurag Basu Stars: Priyanka Chopra, Ileana and Ranbir Kapoor  Genres: Drama | Mystery | Thriller Country: India Language: Hindi Release Date: 14 September 2012 (India) Movie Review Silences rarely talked so gracefully. It's been a while considering that we saw a movie that set design at a additional condition to material, put the characters' inner lifestyle before elaborate symptoms of self-identity in a globe controlled by benevolence and appeal. Barfi! is a very sensational movie. It's extremely without mirror. The tale of a deaf-and-mute man who could have started up viewing Chaplin and Raj Kapoor's movies, and an autistic lady who has definitely not seen Shah Rukh Khan in My Name Is Khan, is informed without the items of a noisy songs and other prompters to get audiences' engaged in t...