Out of ideas but with very deep pockets, Mukesh Ambani has hired Hrithik Roshan to promote his IPL team - Mumbai Indians, for no other logical reason, we believe, than the fact that Shah Rukh Khan is promoting his own team - Kolkata Knight Riders.
Hrithik will feature in a promotional music video for Mumbai Indians, and is currently shooting for it at ND Studios in Karjat, reports the Mumbai Mirror.
According to the tabloid, Mukesh Ambani has put his personal chopper at Hrithik's disposal, to enable the star to beat the Mumbai traffic, during his commute to and from Karjat.
Our own sources tell us that Hrithik had planned to use the chopper on Sunday, April 6, but the trip was called off.
The promotional video includes a night sequence for which Hrithik flies to the set in the evening and returns early in the morning.
"We have chosen Hrithik to be the face of our team and shoot for the IPL anthem because he has the right persona and attitude," a source told Mumbai Mirror.
Out own attempts to confirm the story from Hrithik's flack, Parag Desai, drew a blank.
Equally out of ideas, but not with as deep pockets as Mukesh Ambani, is Kingfisher boss Vijay Mallya, who has roped in two of Bollywood's hottest actresses, Katrina Kaif and Deepika Padukone, for a music video to promote his Bangalore IPL team - Royal Challengers.
While the blending of Bollywood with cricket is sure to produce a heady mix of entertainment for nutty Indian audiences, it is unlikely to prove an elixir for the dismal state of sports in India, or the erratically performing Indian cricket team.
We think these gentlemen are completely out of their minds.
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