Skip to main content

John Abraham's clothes to go international

Model-turned-actor John Abraham's sartorial aspirations seem to have captured the business pulse. His label that hit the stores last year is all set to go international.

Revealing his apparel expansion plans, John said, "Last year we put out exclusive clothes with my brand name into selected outlets in seven cities of India. We gradually created an artificial scarcity for brand. It seems to have worked."

Apparently, fans can't get enough of the Garam Masala star's sartorial line-up, John Abraham apparel, for men and women.

"They're very aspirational clothes and priced likewise. We targeted them for people between the age of 16 and 24. But the core group of buyers for my clothes is between 16 and 40 years," John told IANS.

"In 2008, we're taking my clothes to countries like the US and the UK. The exclusivity factor remains foremost. Even if someone goes to buy John Abraham apparel in the biggest department store in New York, he or she will have a problem getting it. It is not easy reaching out to me. I never want any aspect of my life to be taken for granted. And that goes for my career as well," said the actor, who has only two films lined up in 2008. Sriram Raghavan's untitled venture produced by Rohan Sippy and Karan Johar's film to be directed by Tarun Mansukhani.

"Coincidentally, I will work with Aishwarya Rai in the first and Abhishek in the second. And both are untitled films so far. Maybe we can call them the John Abraham specials," he joked.

John also goes seriously international in 2008 with Deepa Mehta's Luna.

"I already have the name for it - for foreigners, John Abraham is far less difficult to pronounce than Bipasha Basu," he laughed.
Source
Labels:

Comments

Post a Comment

Popular posts from this blog

Rani Mukherjee's sexy in her bikini

Bollywood Actress Rani Mukherjee's sexy in her bikini In Dil Bole Hadippa Believe it or not, but the whole ‘bikini top ‘n’ skimpy shorts’ avatar in short — flaunting Rani Mukerji’s hot new bod wasn’t her idea. Not even the producer or director had anything to do with it. After she realised how much she had toned up (to play a male cricketer in Dil Bole Hadippa!), Rani just happened to discuss this idea with her designer friend Manish Malhotra. And from there on it was Manish’s game plan, after all, he’s transformed many a Bollywood girl in to glam queens. He suggested that it would be a pity to waste such a well-toned body by not showing it off. That’s how the idea of a special song was born. And is she looking hot? Talk about her ‘shapely’ success, and Rani says, “Believe me, I didn’t starve at all. I love my food, especially rice and sweets. There was no way I was giving up all that. So, I just worked out harder and was occasionally allowed my ‘cheat’ meals of rice, sweets, etc. ...
Post a Comment
Read more

Bollywood’s next big jodi – Akshay Kumar and Deepika Padukone!

Bollywood’s most gorgeous debutante of 2007 will be seen pairing with Akshay Kumar in 2008. With her first film – Om Shanti Om – Deepika Padukone has stepped into the big league in tinsel town. After Shah Rukh Khan , she is set to pair with Akshay Kumar in director Nikhil Advani’s next film Chandni Chowk to China (previously titled Made In China . And if reports are to be believed, production house Ashtavinayak is now looking forward to pair Akshay and Deepika in their upcoming production. The film is titled ‘Blue’ and will be directed by a newcomer named Tony. Sanjay Dutt is also being considered for the role of second hero in the film. Meanwhile, search is on for a third hero and a heroine. The shooting of ‘Chandni Chowk to China’ will begin in February next year. The film will be shot in Delhi and Shanghai. It has Akshay playing a cook who goes on to become a martial arts fighter. Source
Post a Comment
Read more

'I have no heartfelt desire to work with SRK’: Ranbir Kapoor

Bollywood actor Ranbir Kapoor maintains he never said he was desperate to share screen space with Shah Rukh Khan, but admitted he would love to work with the superstar if a good project came his way. “I had no such dil ki tamanna (heartfelt desire) to work with Shah Rukh sir. But I respect him a lot. I am a big fan of him,” Ranbir told reporters on the margins of the HT Leadership Summit here Friday. The 28-year-old, who was here with his father, evergreen star Rishi Kapoor, says a superstar’s presence in a project isn’t reason enough for him to accept it. “It’s not that if a superstar will be there in a film, I’ll agree to do it. But if I like a film, I like its script, I would be more than glad to do it,” he added. Nevertheless, Ranbir enjoys the attention he gets from the youth.
Post a Comment
Read more