The leading premium fashion and lifestyle destination Shoppers’ Stop and the most awaited movie of 2007 – Om Shanti Om have come together to unveil the unique look of the movie through a fashion show.
With the association Shoppers’ Stop will retail the limited edition clothes and merchandise inspired from the film at their stores across India. The dazzling show witnessed the leading pair Shahrukh Khan and Deepika Padukone along with Arjun Rampal and Shreyas Talpade walking the ramp showcasing their respective looks from the film.
The stars transcended from the big screen to the ramp in amazingly beautiful avatars. The high voltage evening commenced with Shreyas Talpade donning the stylized look of the 70’s translated by Mario Zegnoti, a brand which exudes unlimited style with an unabashed attitude and is for the young man who wears his confidence on his sleeve.
The next sequence saw Deepika Padukone dazzling the ramp wearing ethnic look crafted by Haute Curry, the trendsetting brand in the women’s fusion wear category. The range offers feminine ensembles in a riot of colors and intrepid silhouettes for the stunning look.
The fashion show spiced up a lot more when Arjun Rampal walked the ramp flaunting his premium classy look of the movie which is recreated by Vettorio Fratini, a brand that depicts power, and style
The evening reached its crescendo when the showstopper and King of Bollywood Shah Rukh Khan walked the ramp in his stylized new avatar. His look in the movie will be recreated by edgy fashion brand for youth Push and Shove. The entire range of garments will be exclusive to Shoppers Stop and will be available at all their stores through out the country from the 18th of October.
Speaking on the occasion, Govind Shrikhande, Customer Care Associate, CEO, Shopper’s Stop Ltd said, “We are delighted to have associated with the most anticipated movie of the year. Bollywood and Fashion are inextricably linked and an association of this nature allows us to bring to light the style essence of our exclusive brands. Shoppers’ Stop is considered the ultimate shopping destination for those seeking the best in style and fashion. Partnering with Om Shanti Om and SRK who is India’s style icon is just the perfect fit”
Director of the movie, Farah Khan added, “The movie showcases the stars in two eras, the 70s and the present 2007. We wanted to associate with a brand which could accentuate and replicate the looks and style of Om Shanti Om in the right way. Shoppers’ Stop has all the expertise to recreate the magic and its exclusive brands fit the bill completely.”
B. S Nagesh, Customer Care Associate, MD, Shoppers Stop Ltd said, “Shoppers Stop has always been known to set trends in the retail industry. An initiative like this which involved all the teams working together from the conceptualization stage will enable us to bring a new range to the customers wherein they can experience the true essence of Bollywood fashion glitz and style.
This entire association was conceptualized and initiated by MATES, Madison Communication’s entertainment unit., CEO, Darshana Bhalla and Director – Creative & Content, Sooraj Bhalla, believe, “the perspective of bringing Shopper’s Stop and Om Shanti Om together was essentially to move a step further in the business of Bollywood by creating marketable and consumer centric merchandise for the largest film of the year, Om Shanti Om, which no other brand except Shopper’s Stop could do. “
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