Warner Bros., which has come together with R S Entertainment and Orion Pictures to make Chandni Chowk To China is planning to make the film’s release a global one as well as the biggest ever in U.S when it comes to a Bollywood film. This of course, apart from the wide release across 1400 screens in India.
Confirming the news, Blaise Fernandes, Country Manager-India, Warner Bros., said, “For us, Chandni Chowk To China is not a film which would be restricted to the Indian shores. We are treating it as any other international film and will be taking it across the globe. In US alone, we are making sure that it is the biggest ever Bollywood release. The scale at which we will be unleashing the flick there, while beginning with a premiere at none less than Los Angeles, will be unprecedented.”
The film is being readied for release across Japan, Germany and Scandinavian countries like Denmark, Sweden, Finland, Iceland and Norway. Also, efforts are being made to premiere the film in New York, London, Dubai, Mumbai and New Delhi apart from Los Angeles.
-Bollywood Hungama
Oye Lucky... tries its luck on DTH platforms
Affected by the lull in audience volumes due to the Mumbai terror attacks and the recession, filmmakers are focusing on newer revenue streams. UTV Motion Pictures, the producers of the November 28 release - Oye Lucky! Lucky Oye! have released the film on DTH platforms to maximize the revenues. The first Indian film to be telecast on television through the DTH medium within three weeks of theatrical release, it has been made available on Dish TV and Tata Sky on December 18. Commenting on the move, Amrita Pandey, VP-International Distribution and Syndication, UTV Motion Pictures, said, “Normally movies go to DTH platforms only after six to eight weeks of its theatrical release and sometimes after the first satellite telecast. We are looking forward to see how audiences consume a recent release on the DTH platform. It could form a growing revenue stream for everyone in the future.”
The movie will be priced at Rs 100 to end-consumers on a pay per view basis for download for 24 hours. UTV is also in talks with other DTH players to replicate the same model on their platforms. Meanwhile, according to Unnati Sinha, Chief Content and Business Development Officer, Tata Sky Ltd., release of new movies through the pay per view model is monetary beneficial to the parties and also tackles piracy.
Sequel to Deshdrohi to take-off on Republic Day
Actor-director Kamaal Khan, whose earlier film Deshdrohi generated a lot of controversy for its anti-MNS stand, will set his cameras rolling on January 26 for a sequel. The film will focus on the recent Mumbai terror attacks. Titled as Deshdrohi 2, the film will depict the current security situation in country, including the loopholes and the solution, according to Khan. Further, the actor-cum-director will be seen playing the role of an army commandant. The character is likely to portray the disturbances caused by the external elements in India by provoking regionalism. Khan confirmed the story saying, “In my earlier film also, I have portrayed how certain corrupt politicians are exploiting regional sentiments to garner votes. My new film will go a step further.” Meanwhile, taking potshots at Pakistani artistes visiting India, Khan said the performers from the neighbouring country should not be allowed to perform in India.
Comments