Following the nationwide sensation that the song 'Kolaveri Di' created, one of the faculties of a premiere management institute of the nation is all set to introduce it in its curriculum.
The song from Tamil film '3' had become a rage followed by its viral spread through YouTube. Recently it was also announced that the song will be honored with a Gold Award by YouTube. Within a very few days of its internet release, the song garnered millions of hits (views) and the number is still increasing with each passing second. Not only that, the regional versions of the song with various lyrics but same tune and temper were created overnight and they too have become hits in their respective states.
To decipher the whole event, one of the premiere management institute of the nation has introduced an assignment to their MBA students under which, they will study the phenomenon that the current internet rage 'Kolavari Di' has created. Their idea is to methodically study the popularity and draw characteristics of the whole mass hysteria. Now only time can tell how successful the whole study will be, but one may surely show interest if such a success formula can be generalized and taught in the four walls.
The song from Tamil film '3' had become a rage followed by its viral spread through YouTube. Recently it was also announced that the song will be honored with a Gold Award by YouTube. Within a very few days of its internet release, the song garnered millions of hits (views) and the number is still increasing with each passing second. Not only that, the regional versions of the song with various lyrics but same tune and temper were created overnight and they too have become hits in their respective states.
To decipher the whole event, one of the premiere management institute of the nation has introduced an assignment to their MBA students under which, they will study the phenomenon that the current internet rage 'Kolavari Di' has created. Their idea is to methodically study the popularity and draw characteristics of the whole mass hysteria. Now only time can tell how successful the whole study will be, but one may surely show interest if such a success formula can be generalized and taught in the four walls.
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